Refreshed Identity for Function Engineering designed by Sagmeister & Walsh — Zero Tolerance; Exacting Register
Project: Renowned for their precision and accuracy, Function Engineering chose DataGraphic to execute this very challenging print project. We had to ensure exacting alignment between our digitally printed sheets and Function’s iconic gear design, which was to be embossed. Because of it’s unique shape, any misalignment would be visible and so strict tolerances were held throughout production.
Print: Digital printing
Stock: 120# Mohawk Superfine Ultrawhite Smooth Cover iTONE FSC
Finishing: After printing two separate forms, form one was debossed in register to the print, then both forms were pasted, diecut and edged in black, to create the illusion of a solid core or vat dyed extra thick business card.