An awards invitation suite for a sponsor as prestigious as the event.
When the premiere signifier of timeless classics gets paired with a purveyor of classic timepieces, the results become a keepsake for the ages.
We were tasked with printing the Academy Awards invitation suite—presented by none other than Rolex. The Academy Awards, known colloquially as “The Oscars,” are considered by most to be the highest achievements in the world of films and film making. Likewise, in the world of high-end timepieces, the name “Rolex” carries with it an aura of unmatched prestige and of unfettered quality.
For such a star-studded ceremony, these invitations needed to be red carpet worthy. Photo etched, gold-plated stainless steel inserts were inset into a debossed panel in the invitation cover that and added an “I dare you not to touch me” tactile luster. The double-width cover was then folded in and glued to conceal the metal insert, which added an unexpected heft to some already heavyweight stock. The custom envelope, made to size, was screen printed in two colors.
Award Invitation Suite Specs
Print: Invitation: screen printing 2/0 + foil stamping 1/1 (Luxor 220 Gold); Envelope: screen printing 2/0 (PMS 3425 & PMS 872); Insert: offset lithography 2/0 (PMS 3425 + Black) + foil stamping 1/1 (Luxor 220 Gold)
Stock: Invitation and envelope: 100# Colorplan White Frost Cover; insert: 91# Colorplan White Frost Text
Finishing: manually affix metal insert; Die cut, fold, glue