A custom party invite that’s worthy of an unboxing video.
When the NFL came back to us to produce another custom party invite and sleeve, we knew we would have to up our game. After the glowing reviews and feedback from our prior season, we suspected that an expectation to once again wow was looming. A bar had been raised.
The design for the 2019 invite was inspired by the Mercedes-Benz Stadium‘s roof architecture since the event also coincided with the brand new stadium’s unveiling. The creative director for the project wanted to mimic the unique roof opening, which functions much like the blades of a camera’s lens aperture. In an effort to elevate the tactile experience, we used premium paper stocks, offset, foil stamping, edge building and special gloss UV treatments.
What resulted was a flea flicker pass for a game-winning touchdown that would make Vince Lombardi proud.
Stocks: Invite: 122# White Plike cover top & bottom + 2 ply 65# uncoated cover with 87 point board sandwiched in between; Sleve: 122# Royal Blue Plike cover
Finishing: Mounted front of invite to die cut 65# cover. Affixed 2 RFID transmitters into die cut well. Mounted 87 point board to back of invite. Gilded 4 Sides w/ Kurz 373 foil. Affixed serialized stickers and insert into sleeves w/ corresponding serialized stickers.