A Direct Mail Campaign that ‘Stands Up’ to Multiple Processes
Project: Playing on harsh winter weather and optimistically anticipating a gentle spring, we decided to show off our multi-process artistry with a playful, free-standing direct mail campaign. The piece, which blew across our presses like a nor’easter, combines five different processes and, with the tuck of a few tabs, creates a unique, three dimensional decoration for any work-space. A vellum insert contained ‘instructions’ on how to assemble the pre-folded piece as well as production notes.
Print: offset lithography; screen printing; digital printing; die cutting; embossing
Stocks: Cover: 100# Curious Matter Goya White Cover; Insert: 28# Radiant White UV Ultra Text; Envelope: 91# Mohawk Curious Matter Goya White Text
Finishing: die cut, folded and glued
