A retail fashion identity with a name that’s…surely familiar?
Project: When fashion industry favorites, Kate and Andy Spade, launched a new high-end shoe and handbag brand they needed printed collateral that spoke to their savvy customers. DATAGRAPHIC are no strangers to retail fashion identity suites having worked with some of the biggest names in the industry and we brought our A game to each carefully designed piece. The simplicity of the designs becomes at once luxurious with delicate gold foil logos and bright red ropes and trim. Together, with the most subtle of light blue backgrounds, a distinctive brand is born.
Print: offset lithography; embossing; die cutting; foil stamping
Stocks: Shopping Bag: 300gsm C2S Text; Envelope: 135gsm Colorplan Cool Blue Text; Hang Tag: 270 GSM Colorplan Cool Blue Cover (duplexed); Mailing Label: 91# Colorplan Cool Blue Text
Finishing: Shopping Bag: Die cut and convert bag with 2-6mm x 24” red cotton knotted handles, 5.5” apart with red metal grommets; Hang Tag: Paste top sheet to bottom sheet for 540 GMS thickness, final trim, punch .125” hole, string with 5/2 red mercerized cotton and knot for 5” Loop.
