Charting the Course with a Unique Take on the Traditional Brand Guidelines Book
Ensemble: JetBlue’s unconventional approach to the airline business is echoed in the brand guidelines book that DataGraphic was asked to produce. Featuring a detached wrap-around cover plus unbound pages held together with brass screw-posts, the piece itself spoke to the brand’s commitment to thinking outside the book box.
Print: Digital printing made the client’s small production run affordable. The cover is laminated with matte film and wrapped over rigid book board to create a smooth, firm feel.
Binding: Brass screw-posts allowed flexibility for content updates. In addition they also echoed JetBlue’s ‘nuts-and-bolts’ philosophy: utility with style.
Photos: AKANYC
