The deceptively delectable golf balls in this influencer box are surely destined for a hole-in-one.
Getting folks excited about a big event can take on many forms. More and more frequently this means creating and sending out an influencer box as part of a marketing campaign. Ahead of the 2022 U.S. Women’s Open held at the Pine Needles Lodge & Golf Club in Southern Pines, N.C., a particularly tasty treat was sent out to a select group of influential supporters.
Resembling a bakery box that you’d find at an upscale pastry shop, the duotone course-clad package arrived tied closed using a classic red and white baker’s twine from which hung a branded die cut hang tag. The top of the box with its striped design suggested that sweets were in store. Tucked inside of pleated paper cups that were nestled in shredded green paper “grass” were a set of hyper-realistic looking cake ball “golf balls.” How fun!
How did we produce this unique influencer box?
We began creating these on-brand influencer boxes by printing an 80# silk coated cover stock 4/0 on our HP Indigo digital press and then duplexing — or gluing — two sheets together to create a hefty 160# weight. Scuff-resistant matte film laminate was applied to both sides to ensure the final pieces would survive delivery. The sturdy boxes were then die cut and hand assembled into their final shape before fulfillment. The “golf ball and tee” hang tag was also printed digitally, duplexed to 160# and die cut with a hole punched at the top for attachment via the baker’s twine.
We’d like to think that the recipient of this unique influencer box was far more inspired by having received cake balls versus golf balls. After all, we know which one of those would be more Instagram-worthy.
What is an influencer box?
With an average of 30,000 new consumer goods products (CGP) being launched each year according to Nielson IQ, the competition to gain initial market share is astronomical. Brands have quickly turned from traditional media placements to product activations and influencer marketing. Enter: the influencer box.
Why is influencer box design so important?
The first time a potential customer engages with a product might be in the palm of their hand, albeit be gliding across the screen of their phone. Courtesy of a feed post on Instagram or an unboxing video on Tik Tok, a custom influencer box needs to inspire the recipient to truly fall in love with and gush all over the product for the whole world to see — and, hopefully, join in.
Influencer Box Specs
Printing: Offset lithography; Screen printing; foil stamping; film lamination;
Stock: 100# Nantucket silk coated text mounted to kraft E flute
Finishing: Die cutting & scoring; position-mounting; assembly and fulfillment
Ready to produce your own influencer box?
Click here to request a quote for an influencer marketing box. Not sure what materials are best suited for your product? We love collaborating with brands on printing and packaging projects. Our designers can help you source the best materials and finishing options that will give your product sway over the influencers. Call 800-282-5885 today.