A convenient package with consistent branding creates an effective takeaway.
This simple real estate folder contains everything a prospective buyer needs to pull the trigger.
A real estate folder can easily balloon in scope (and cost) into something as hefty as a Trapper Keeper and some offerings are definitely worthy of such extensive collateral. While it’s really easy to overthink marketing – especially a highly competitive field such as luxury real estate marketing – sometimes a simpler is better.
From the coffee bar to the resort-style pool to the pet spa and, obviously, location-location-location, the folks who developed the Long Island community, The Brix, had clearly considered all of the amenities an apartment buyer could want. So, when it came to creating a takeaway (or leave-behind?), there was really no need to overthink it. Garnished with a hip identity and a brand color scheme ready to compliment their offering, the final, printed real estate folder successfully conveys the vibe while communicating the most compelling aspects of the property.
Real Estate Folder Specs
Print: Offset Lithography; Indigo Digital Printing; Lay flat aqueous coating
Stock: Folder: 130# Classic Crest Solar White Super Smooth cover; Inserts: 100# Classic Crest Solar White Super Smooth text
Finishing: Die cut fold & glue pocket covers on one side of pocket with business cards slits on pocket, saddle stitch text leaves
