A convenient package with consistent branding creates an effective takeaway.

This simple real estate folder contains everything a prospective buyer needs to pull the trigger.

A real estate folder can easily balloon in scope (and cost) into something as hefty as a Trapper Keeper and some offerings are definitely worthy of such extensive collateral. While it’s really easy to overthink marketing – especially a highly competitive field such as luxury real estate marketing – sometimes a simpler is better.

From the coffee bar to the resort-style pool to the pet spa and, obviously, location-location-location, the folks who developed the Long Island community, The Brix, had clearly considered all of the amenities an apartment buyer could want. So, when it came to creating a takeaway (or leave-behind?), there was really no need to overthink it. Garnished with a hip identity and a brand color scheme ready to compliment their offering, the final, printed real estate folder successfully conveys the vibe while communicating the most compelling aspects of the property.