Project: These “VIP Kits” we printed and made for Seagram’s are not your typical promotional product packaging. Created as part of a national re-branding campaign that included point of sale (POS) marketing, media, social media and experiential, the kits were intended to excite and inspire Seagram’s most loyal customers to act as brand ambassadors for the time-honored cocktail mixers. What begins as a can of soda quickly evolves into an immersive experience complete with engraved rocks glass, scented candle and recipe cards—each of which received white glove treatment by our printing and finishing experts. Is it happy hour yet?
Print: Outer box and candle sleeve: Offset lithography 4/0 in process plus AQ & matte film laminate;
Stocks: Outer box and platform: 80# Sterling C1S Text Wrapping E-Flute Corrugated
Finishing: die cutting