A well designed real estate folder with consistent branding creates an effective takeaway.
A real estate folder can easily balloon in scope (and cost!) into something as hefty as a Trapper Keeper, though some real estate offerings are definitely worthy of such extensive collateral. While it’s really easy to overthink marketing – especially a highly competitive field such as luxury real estate marketing – sometimes a simpler is better.
This simple real estate folder contains everything a prospective buyer needs to pull the trigger.
From the coffee bar to the resort-style pool to the pet spa and, obviously, location-location-location, the folks who developed the Long Island community, The Brix, had clearly considered all of the amenities an apartment buyer could want. So, when it came to creating a takeaway (or is it a “leave-behind?”), there was really no need to overthink it.
Garnished with a hip identity and a brand color scheme ready to compliment their offering, the final, printed real estate folder successfully conveys the vibe while communicating the most compelling aspects of the property.
