Also known as a kinegram or picket-fence animation, a barrier-grid animation involves a die cut outer sleeve with a printed insert that contains two separate interlaced images. As the insert slides in and out of the sleeve, the alternating images are displayed within the die cuts of the sleeve, thus producing a simple 2-frame animation.
At DataGraphic, we make custom hang tags of any size, shape and quantity and in any material. We produce tags using sourced or provided looped and knotted string, satin and grosgrain ribbon, eyelets, and gourd clips for use in retail, promotions, gift giving and other occasions.
A cube within a box containing a puzzle that reveals an icon. We’re no strangers to working with Bloomingdale’s, having had the opportunity to help produce several unique items for the legendary New York City department store over the years. This puzzle and gift box project was no less a challenge and a thrill for […]
Warby’s: an April Fool’s prank that’s out to lunch. We were psyched to have played a part in Warby’s, the Warby Parker and Arby’s co-branded April Fool’s prank conceived of by frequent collaborators, Partners & Spade. Offset printed in PMS 2995, the die cut Launch Boxes and Glasses Case Boxes were hand-glued into shape before […]
Our 2019 promotional 3D desk calendar is dodeca-licious! If you think that printing companies tend to overthink [and over-engineer] their own marketing materials, our first dodecahedron promotional 3D desk calendar should not disappoint. After countless misaligned tabs, innumerable angle adjustments and frequent Geometry 101 flashbacks, our year-end labor-of-love is finally in the mail. The striking 12-sided […]
TROXES are triangular, interlocking, origami building blocks. One shape, infinite possibilities. DATAGRAPHIC was asked to produce 150,000 of these unique origami building blocks known as TROXES for creator, Jonathan Bobrow, who successfully Kickstarted his invention in May of 2017. The triangular, interlocking building bricks, which begin as a flat, die cut shape, were designed at the […]
Project: These “VIP Kits” we printed and made for Seagram’s are not your typical promotional product packaging. Created as part of a national re-branding campaign that included point of sale (POS) marketing, media, social media and experiential, the kits were intended to excite and inspire Seagram’s most loyal customers to act as brand ambassadors for the time-honored cocktail […]
Project: The die cut 3D invitation for A/D/O—a 23,000 square foot former warehouse in Greenpoint, Brooklyn that has been converted into a work space, gallery and start-up accelerator—was designed to mimic the work space’s iconic glass “Periscope” which sits in the center of the main studio. The invitation was for a Press Preview ahead of […]
A retail fashion identity with a name that’s…surely familiar? Project: When fashion industry favorites, Kate and Andy Spade, launched a new high-end shoe and handbag brand they needed printed collateral that spoke to their savvy customers. DATAGRAPHIC are no strangers to retail fashion identity suites having worked with some of the biggest names in the industry […]
(NOTE: This article originally appeared on PaperSpecs.) Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved […]
(NOTE: This article originally appeared as “Bloomingdale’s Spring Loyallist Gift Box” on PaperSpecs on January 31, 2017) Hard to believe but there was a time when stores actually expressed some appreciation for your custom beyond a deluge of “you bought this so why don’t you buy that” emails. One retailer that still knows the value of […]
A Direct Mail Campaign that ‘Stands Up’ to Multiple Processes Project: Playing on harsh winter weather and optimistically anticipating a gentle spring, we decided to show off our multi-process artistry with a playful, free-standing direct mail campaign. The piece, which blew across our presses like a nor’easter, combines five different processes and, with the tuck of a […]
Delish Custom Labels for Sweet Holiday Treats Every year, brand design consultancy, Elmwood NYC, sends out jars of delicious, small-batch cranberry sauce to its clients. This year, DataGraphic was asked to print custom labels and note cards for the gift packaging, which featured a hand-drawn message of thanks and holiday cheer. The resulting treats have a […]
Fluorescent Inks and Fine-line Foil Project: After decades in our old, crowded building, DataGraphic recently moved into a modern, spacious facility. The larger space allowed us to increase our production capacity and expand our finishing offerings. Being printers, we decided to mail out a printed announcement to let folks know about our new location and services. We created […]
Refreshed Identity Suite for Function Engineering designed by Sagmeister & Walsh — Zero Tolerance; Exacting Register Project: Renowned for their precision and accuracy, Function Engineering chose DataGraphic to execute this very challenging identity suite. We had to ensure exacting alignment between our digitally printed sheets and Function’s iconic gear design, which was to be embossed. […]
Loyalist Gift Boxes: Packaged Treats Project: We engineered a smart 4 box set of auto-bottom-folding gift boxes to hold the coordinating confections, which tied into the client’s spring apparel campaign. Through collaboration with the client’s creative director, we choose specialty finishes which synchronized perfectly with the look and feel of the candy and the supporting […]
Creating a die cut shape or window involves cutting a substrate – usually one sheet at a time – with a die. This process can cut an entire sheet into a shape, put slits in a folder, or cut a window into a page.
The New Quincy Center, Revealed in a Custom Printed Map Ensemble: 3-panel folder + custom printed map + series of bi-folded brochures + presentation box. (250 sets) Print: Offset lithography (CMYK + aqueous coating) + registered deboss; die-scoring and die cutting for folder and brochures. Stocks: Folder: Neenah Classic Crest Solar White Cover. Brochures: Garda Silk Cover. Map: […]
A Custom Invitation Box for the Grand Opening of a New Design Center Ensemble: Gate-folded custom invitation box with 3 insert cards; custom mailer. Print: Letterpress, double hit of metallic silver ink. We die cut a custom corrugated mailer. Stock: Mohawk Loop Antique Vellum Urban Gray Cover. We duplexed (and multiplexed!) to make it super-thick. It feels soft and […]