Shiny influencer kit packaging that’s fit to influence an influencer.
KITU, the makers of Super Coffee, asked the multi-process masters at DataGraphic to produce an influencer kit packaging that needed to wow some of the most jaded folks on social media. Online content creators, or influencers, don’t earn their title by being complacent and they are under constant pressure to reveal to their followers the hottest, newest, and ‘bestest’ that brands have to offer. As a result of their popularity, influencers are constantly showered with sample kits from brands eager to have their products endorsed and shared with millions of captured attention spans.
Why is influencer kit packaging so important?
With an average of 30,000 new consumer goods products (CGP) being launched each year according to Nielson IQ, the competition to gain initial market share is astronomical. Brands have quickly turned from traditional media placements to product activations and influencer marketing. The first time a potential customer engages with a product might be in the palm of their hand, albeit be gliding across the screen of their phone. Courtesy of a feed post on Insta or an unboxing video on Tik Tok, the packaging needs to inspire the influencer to truly fall in love with and gush all over the product for the whole world to see — and join in.
How did we produce this stunning influencer kit packaging?
To create these impactful Super Coffee influencer boxes, we combined 6 PMS color offset lithography with foil stamping, metallic screen printing and soft touch film lamination along with a host of printer’s tricks. The boxes were built around form fitting, recyclable foam inserts, engineered to protect the items inside when in transit across the country. DataGraphic handled all production, assembly, fulfillment and distribution.
The resulting packaging is gift-worthy, faithfully expressing the KITU brand aesthetics and elevating the anticipation of the truly ‘super’ coffee that they contain.
Influencer Kit Packaging Specs
Stock: 100# Nantucket silk coated text mounted to kraft E flute
Finishing: Die cutting & scoring; position-mounting; assembly and fulfillment
Ready to produce your own influencer kit packaging?
Click here to request a quote for influencer packaging. Not sure what materials are best suited for your product? We love collaborating with brands on printing and packaging projects. Our designers can help you source the best materials and finishing options that will give your brand influence over the influencers. Call 800-282-5885 today.