Sure, Cadillacs sell themselves, but we like to think these automotive marketing materials help just a little.
As part of the 2019 XT4 Coupe reveal, we were tasked with printing a set of lavish automotive marketing materials for Cadillac. Utilizing UV Offset for the 4 color and adding a hit of PMS Cool Gray for good measure, the luxury vehicles portrayed in the gorgeous photos practically drive right off the Classic Crest Solar White stock, which was used for both the books and posters.
Cadillac’s racing program has been an overwhelming success. The technology developed through the program is directly influential to their V Series products. In order to celebrate their wins, they decided to print and distribute posters as gifts for their fans. Measuring 36” x 24”, these striking posters perfectly capture the world champion Cadillac Racing team in stunning fashion.