In the age of visual storytelling, large format printing delivers a compelling narrative.
Of the myriad print projects that roll across our presses at DATAGRAPHIC, large format printing delivers some of the most impactful results we have seen our customers achieve. This was sublimely demonstrated in the oversized posters and media wall backdrop we produced for the United Nations 2023 CERF High-Level Pledging Event.
Established in 2006, the United Nations Central Emergency Response Fund (CERF) has helped hundreds of millions of people with more than $8 billion in more than 110 countries and territories. At the 2023 event, over $270 million — the highest amount ever — was released to bridge funding gaps and strengthen humanitarian operations across 26 countries with underfunded, ongoing crises.
DATAGRAPHIC was honored to have the opportunity to work on a project with such an important and impactful mission. Pictured here, in front of the media wall backdrop that we printed for the event, UN Secretary-General António Guterres stated that “CERF is a United Nations success story…in crises around the world, CERF gives people a lifeline of hope.”
The already high-profile event was elevated beyond its usual socio-political context to include some of the most impactful artists and arts organizations of our time. CIRCA founder, Josef O’Connor was invited to speak after the organization had made the second-largest ever private donation to CERF.
In the wake of the Russian invasion of Ukraine, CIRCA collaborated with renowned artist and peace activist, Yoko Ono, to produce a limited edition of prints inspired by her globe-spanning IMAGINE PEACE project. Proceeds from the sold out edition were donated to CERF to support the humanitarian crisis there.
Known for utilizing large format printing in her many grand scale installations, Yoko Ono’s message of “IMAGINE PEACE” was emblazoned on billboards and massive outdoor displays across cities throughout the world.
How we produced the large format printing for this event.
The oversized posters we produced featuring powerful images of humanitarian aid recipients along with CERF’s inclusive tagline of “A fund for all, by all” were displayed prominently in the ECOSOC Chamber of the UN Headquarters in New York City. Designed by eminent Swedish architect Sven Markelius and frocked with a bold curtain designed by artist Ann Edholm entitled ‘Diaologos‘, this historic and iconic chamber was filled with world dignitaries who were no doubt moved by the expertly reproduced photographs and bold, recognizable messaging on these more than 6 foot tall, digitally-printed posters.
On the day of the event, world leaders and other high-ranking dignitaries paused to be photographed in front of the step and repeat media wall backdrop that we produced. CERF’s distinct branding and crisp social media hashtag (#InvestInHumanity) on the digitally-printed backdrop would thusly appear in every image and video shared by major media outlets throughout world.
This helped to amplify the reach of CERF’s messaging well beyond the scope of their event and spurred innumerable opportunities for organic social media engagement — all using the power of print.
Why DATAGRAPHIC excels at large format printing.
In the ever-evolving landscape of visual communication, large format printing has emerged as a powerful medium for delivering a positive ROI, often where digital media isn’t even an option. From vibrant backdrops and eye-catching posters to awe-inspiring wall graphics, large format printing has become a go-to solution for savvy event coordinators, branding agencies, and retailers alike.
With competition for attention spans at an all-time high, large format printing stands out as a versatile, cost-effective solution that can:
- command attention at scale
- enrich experiential environments
- bolster digital media campaigns
- and much more!
Contact us today to learn why we feel the limitless applications of large format printing are an invaluable asset for businesses and organizations of all sizes.