(NOTE: This article originally appeared on PaperSpecs.)
Making your bakery stand out in New York City is tough, even if you’ve been serving up the best rugelach – a croissant-like Jewish pastry – for years. Fortunately for Lee Lee’s Bakery, DataGraphic crafted a logo and packaging that deftly capture what’s made it one of the most beloved institutions in Harlem for decades – the personality of its founder, Alvin Lee Smalls.
Creating a new logo that retains elements of the original, DataGraphic then set to work developing an eye-catching package featuring the beaming face of “Lee Lee” himself. The custom printed box cleverly recreates the bakery’s iconic red-and-white awning, right down to the die-cut edges. Inside, tasty treats are nestled in translucent vellum paper that conveys the bakery’s story. The pièce de résistance, however, is a red-and-white hangtag in the shape of a rolling pin! The result is a testament to the clarity of vision that can be achieved when a top-of-its-game company handles everything from design to printing to finishing: truly a one-stop shop.
CUSTOM PRINTED BOX: Paper Stock: 122# Plike White Cover Pasted to 80# Neenah Classic Crest Smooth Imperial Red Cover
Printing: Screen Print Gloss Red, Gloss Black, Gloss Raised Clear
VELLUM: Paper Stock: 21.25# Glama Natural Bond Translucent Vellum Text
Printing: Digital Print 1/0 in Black
HANG TAG: Paper Stock: 122# Plike White Cover Pasted to 80# Neenah Classic Crest Smooth Imperial Red Cover
Printing: Screen Print Gloss Red, Gloss White
INSERT CARD: Paper Stock: 100# Finch Fine Bright White Ultra Smooth Cover
Printing: Digital Print 1/1 in Black