With a glint of artful foil we elevated this real estate collateral suite to museum-quality heights.
NoMad Hotels are world renowned for their elevated balance of old-school glamour, industrial edge and enduring design. To introduce their first-ever residential offerings, NoMad Residences needed a suite of real estate collateral that could meet the high expectations of their most discerning clientele. They chose DATAGRAPHIC.
How we produced this marvelously printed real estate collateral.
With so many moving parts, it is easy for a suite of real estate collateral to feel disjointed. For NoMad, we combined multiple processes—both traditional and digital—in a cohesive manner to complement the tantalizing designs of each individual piece.
From foil stamped belly bands to digitally printed, perfect bound brochures to saddle sewn booklets with debossed wells and hand-glued tip on cards, we demonstrated why our clients have come to know us as the multi-process masters.
The precisely scored and folded presentation folder is truly portfolio-like in both look and feel. Its understated nature only hints at the luxury revealed within once opened by the beholder. The intentionality of every detail is apparent within each piece of the suite, which echoes NoMad’s reputation as curators of joyous life experiences.
Where digital marketing glitz stimulates, custom printed real estate collateral soothes.
Taking full advantage of the exquisite Gmund Felt cover stock we sourced in stunning Midnight Blue, we ensured a rich, tactile experience for each lucky individual who had the privilege of holding these gorgeous pieces in their hands. Soft to the touch, this paper melds with the delicate gold foil to vaunt the NoMad branding in a suitably elevated manner.
While digital certainly plays an important role in real estate marketing these days, nothing else can come close to communicating authenticity like the physical sense of touch. Our goal in helping to produce this luxuriously printed real estate collateral—with its impressive heft and sophisticated finishing details—was to leave no doubt in the buyer’s mind that they had indeed found their next home.
We think we nailed it.