Retail Fashion Identity

Frances Valentine
  • retail fashion identity
Retail Fashion Identity Specs

Printing: offset lithography; embossingdie cutting; foil stamping

Stocks: Shopping Bag: 300gsm C2S Text; Envelope: 135gsm Colorplan Cool Blue Text; Hang Tag: 270 GSM Colorplan Cool Blue Cover (duplexed); Mailing Label: 91# Colorplan Cool Blue Text

Finishing: Shopping Bag: Die cut and convert bag with 2-6mm x 24” red cotton knotted handles, 5.5” apart with red metal grommets; Hang Tag: Paste top sheet to bottom sheet for 540 GMS thickness, final trim, punch .125” hole, string with 5/2 red mercerized cotton and knot for 5” Loop.

A retail fashion identity with a name that’s…surely familiar.

When fashion industry favorites, Kate and Andy Spade, launched a new high-end shoe and handbag brand they needed printed collateral that spoke to their savvy customers. DATAGRAPHIC are no strangers to retail fashion identity suites having worked with some of the biggest names in the industry and we brought our A game to each carefully designed piece.

retail fashion identity

The simplicity of the designs becomes at once luxurious with delicate gold foil logos and bright red ropes and trim. Together, with the most subtle of light blue backgrounds, a distinctive brand is born.

Ready to produce your own Retail Fashion Identity?

Click here to request a quote. Not sure what printing processes or materials are best suited for your project? We love collaborating with brands on print projects! Our designers can help you source the best inks, paper stocks and finishing options. Call 516-485-9000 today!

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