Refreshed Brand Identity for Function Engineering designed by Sagmeister & Walsh — Zero Tolerance; Exacting Register
Renowned for their precision and accuracy, Function Engineering chose DATAGRAPHIC to execute this very challenging brand identity refresh. We had to ensure exacting alignment between our digitally printed sheets and Function’s iconic gear design, which was to be embossed. Because of it’s unique shape, any misalignment would be visible and so strict tolerances were held throughout production.