Gilded gift box packaging for the most loyal of “Loyallists.”
As a unique way increase customer loyalty and to say thanks to their most faithful customers, Bloomingdale’s asked us to create some over-the-top gift box packaging for their top-tier loyalists. Known as “Loyallist Luxe,” the rewards program allows the brand to share their gratitude in a fittingly elegant and thoughtful way.
The stylish kit consists of a beautifully embellished turned-edge box that houses generous perk/gift cards as well as a booklet that details the program’s exciting benefits.
Our goal was to create luxurious gift box packaging that felt rich and substantial from the moment it’s received. Upon peeling back the magnetically closed lid, the extreme attention to detail becomes evident in all aspects of both the materials and the painstaking construction.
Along with the weight and precision of the overall build, the crisp, deep-relief texture of the foil stamping all shout “luxe!”
