Charting the Course
Ensemble: Detached wrap-around cover + unbound pages.
Print: Digital printing made the client’s small production run affordable. The cover is laminated with matte film and wrapped over rigid book board to create a smooth, firm feel.
Binding: Brass screw-posts allowed flexibility for content updates. In addition they also echoed JetBlue’s ‘nuts-and-bolts’ philosophy: utility with style.