Gilded gift box packaging for the most loyal of “Loyallists.”
As a unique way increase customer loyalty and to say thanks to their most faithful customers, Bloomingdale’s asked us to create some over-the-top gift box packaging for their top-tier loyalists. Known as “Loyallist Luxe,” the rewards program allows the brand to share their gratitude in a fittingly elegant and thoughtful way. The stylish kit consists of a beautifully embellished turned-edge box that houses generous perk/gift cards as well as a booklet that details the program’s exciting benefits.
Our goal was to create luxurious gift box packaging that felt rich and substantial from the moment it’s received. Upon peeling back the magnetically closed lid, the extreme attention to detail becomes evident in all aspects of both the materials and the painstaking construction. Along with the weight and precision of the overall build, the crisp, deep-relief texture of the foil stamping all shout “luxe!”
Gift Box Packaging Specs
Printing: Box: Foil stamping in Crown 480 gold and gloss black with deep relief; Perk/gift cards: Screen printing 2/2 in white and gold inks; Booklet: Indigo digital printing 4/4 + offline aqueous coating + foil stamp in crown 480 gold + gloss black
Stock: Box: 80# Classic Crest Epic Black Smooth Text wrapped around 60-point solid black board; Perk/gift cards: 100# Classic Crest Epic Black Cover duplexed to 200# cover; Booklet: 100# Silk Coated Text
Finishing: Box: Mount 80# text to solid black board turned edge to create a box with a magnetic closure. Create 2 wrapped wells on the inside front cover for shoe/dining card and supplied metal card. Create a wrapped well and platform for the booklet on the inside back cover of the box; Perk/gift cards: Mount 2 plies of 100# cover to create 200# cover. Die cut cards with round corners. Edge paint in gold; Booklet: Die cut and die score covers. Saddle stitch with text & trim final.