We put our spin on holiday fun with this Spirograph direct mail promotion.
Ensemble: Greeting card and envelopment + deluxe DIY card + mini-Spirograph set = a memorable direct mail promotion. The “Spirograph” patterns are rendered in the finest line weights possible to foil stamp.
The pearlescent sheen of the Gmund stock makes the patterns look like they are spinning in space. We folded the envelopment inside out (meaning, shiny side in) to add to the surprise.
Kitschy, but Cute: The card (6-3/4 x 8-3/4) is mounted on board. The back is almost blank—except for foil-stamped address lines and a helpful stamp silhouette—to encourage our clients to showcase their own “Spirograph” design and mail it.
Photos: AKANYC, Glenn Schuster