A successful seeding kit needs to excite and inspire and that’s exactly what the Cavs did with their 2022-2023 jersey kit.
Featuring an updated brand identity and modernized suite of logos spearheaded by Arsham Studio in partnership with the Cleveland Cavaliers, the seeding kit design pushes the NBA franchise forward while appreciating its past. Combining the “wine” color that was first introduced in the early 1970s with pure gold – upgraded from their original “mustard” yellow – the new color scheme lent itself beautifully to the materials we used to create this impressive jersey packaging.
The centerpiece of the beautiful outer slipcase is the iconic Cavs “C” emblem affixed to an unblemished flood of PMS 209. Fingers instantly reach out to touch the metal emblem’s gold bevels that appear even more glossy due to the scuff resistant matte lamination we applied over the wine color. The matte finish also helps to emphasize the 3-dimensionality of the striking emblem, thus elevating the unboxing experience.
How we produced this impressive seeding kit packaging.
We made the seeding kit feel sturdy by wrapping laminated sheets of ASPIRE Petallic and silk text around 90pt. board using a turned edge technique that we have become well known for in the packaging industry. The heft and feel of the slipcase and inner box are only achieved by adjoining the precisely cut boards using the overwrap of printed sheets with zero tolerance.
Adorned with gold duotone action photos of both the team’s MVPs and rising stars, the inner box is opened via a hidden magnetic enclosure that keeps the lid tightly in place. Immediately upon opening the box, a precisely folded jersey featuring the refreshed Cavs “basket” logo is revealed. A personal message from Mr. Arsham is included on the inside of the lid and speaks to his inspiration behind creating the new look and the shared enthusiasm a whole city feels about their team’s future. The Cavs’ signature mantra appears beneath the jersey, reminding recipients to “Let Em’ Know.”
Why DATAGRAPHIC excels at producing successful seeding kits for influencer marketing.
We are very fortunate to work with some of the most creative minds across all industries and this magnificent seeding kit for the Cleveland Cavaliers 2022-2023 jersey was no exception. Helping the team materialize their vision for this important packaging was a real joy and, as you can see in these photos, the results speak for themselves.
The satisfaction that our clients feel when they are holding a finished product in their hands is why our master printers and finishers come in to work every day. Well, that and the fact that they get to make some incredibly cool stuff.
Seeding Kit Packaging Specs
Printing: Base Wrap & Base Patch: offset lithography 2/0 (PMS 465 & PMS 209); Interior box: offset 1/0 (PMS 465); Slipcase: offset lithography 2/0 (2 hits of PMS 209) plus a matte Aqueous coating.
Stock: Base Wrap & Base Patch: 91# Aspire Petallic Pure Gold text wrapped around 90-point board; Interior box: 100# silk text wrapped around 90-point board; Slipcase: 100# silk text wrapped around 90-point board.
Finishing: Wrap litho printed sheets around board using turned edge technique; Wrap Aspire sheets (not laminated) around board inside and out to create a hinged box and lid with a concealed magnetic closure. Affix supplied metal badge to slipcase top.
Ready to produce your own seeding kit packaging?
Click here to request a quote for seeding kit packaging or influencer kit packaging. Not sure what printing processes or materials are best suited for your project? We love collaborating with brands on print projects! Our designers can help you source the best inks, paper stocks and finishing options. Call 631-489-6032 today!