These slick influencer boxes helped to transform a soda can into a ‘premium mixer.’
These stylish influencer boxes we produced for Seagram’s are not your typical soft drink promotional packaging. They were created as part of a national re-branding campaign that included point of sale marketing, traditional media, social media and experiential. The sophisticated packages were designed to excite and inspire Seagram’s most loyal customers to act as brand ambassadors for the time-honored cocktail mixers.
How did we produce these uncommon influencer boxes?
What begins as a simple can of soda quickly evolves into an immersive experience involving almost all of one’s senses. The artful outer box was printed in 4-color process and adorned with an aqueous coating and matte film laminate to give it an ultra-luxe feel. Upon opening the carefully branded box, one sees the striking design of the can itself is accompanied by a tantalizing box nestled inside a beautifully printed platform. The mysterious and hefty inner box opens to reveal an engraved rocks glass, a ginger scented candle and drink recipe cards.
Why is an influencer box so important?
Each piece in this ensemble received white glove treatment by our printing and finishing experts so that its recipients would feel as if they are experiencing something new–something special–rather than a product they might have felt they already knew well. This is not only the goal of influencer marketing, but marketing in general: making the ordinary extraordinary.
We think these custom influencer boxes achieve this goal quite nicely. Is it happy hour yet?
Influencer Boxes Specs
Printing: Outer box and interior carton: Offset lithography 4/0 in process plus aqueous coating and matte film laminate.
Stock: Outer box and and candle sleeve: 80# Sterling C1S Text mounted to E-flute corrugated cardboard
Finishing: Die cutting & scoring; position-mounting; assembly and fulfillment
Ready to produce your own influencer boxes?
Click here to request a quote for influencer gift boxes. Not sure what materials are best suited for your product? We love collaborating with brands on printing and packaging projects. Our designers can help you source the best materials and finishing options that will give your brand influence over the influencers. Call 631-489-6032 today!